How to Choose a Natural Foundation
Find your perfect natural foundation with matches by skin type, finish, and coverage!
It’s called ‘foundation’ for a reason: it’s the base of your makeup look, the canvas on which you’ll paint your makeup masterpiece. So, it is important to know how to pick the right foundation.
has 8 different foundation formulas to suit any natural makeup look – from tinted moisturizers to full coverage foundations. Powder foundations to cream foundations to BB cream – the gang’s all here!
SKIN TYPE
No matter your skin type, there’s a natural foundation to make your natural beauty shine. Normal, oily, combination, or dry skin types can all find their perfect match!
COVERAGE
Our foundation range starts at barely-there sheer coverage and scales up to light coverage, medium coverage, and full coverage.
FINISH
Do you prefer a specific foundation finish? Choose from dewy, satin, or matte with a few finishes in between.
INGREDIENTS
Foundation is one of the beauty products we wear all day. That’s why we leave out artificial fragrances, chemical preservatives, talc, aluminum, and the many other unhealthy toxins found in common foundations. uses antioxidant-rich pigments of cocoa, peaches, goji berries, and other nutrient-dense plant or mineral pigments.
All of our natural foundations are gluten-free, vegan, and cruelty-free. Check out the 100% PURE foundation guide and swatches below to find your perfect match!
One comment on “How to Choose a Natural Foundation”
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